Actress Gwyneth Paltrow, has been appointed the new global ambassador of the luxury brand label Coach.Paltrow will be featured in the autumn campaigns for the label coming out in September. However, these ads are not targeted for the American consumer, instead it will be an international campaign as Coach tries to accelerate its popularity in countries such as France, China, Portugal, the UK, etc. The unreleased photos were shot by Peter Lindbergh on a Manhattan rooftop. Reed Krakoff, Coach's president and executive ceative director said that Paltrow, "is a natural choice. She embodies the spirit, energy, and elegance of the Coach brand."
Paltrow said, "I grew up in New York City and I've always thought of Coach as the quintessential New York brand. I'll never forget getting my first Coach bag."